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Emerald vs. Asscher, Which is Best for You?
12.09.19
Both glamorous and mysterious, the Asscher entices. For two stones with so much in common, their personalities couldn't be further apart. But which is right for you, and why?
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Which Diamond Shape Should you Absolutely Avoid?
23.08.19
Is an oval, round, pear, emerald or Asscher diamond right for you? The foolproof way to discovering your perfect diamond shape without leaving the house.
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The Story Behind the Royal Asscher
19.07.19
Asscher cut diamonds often conjures up notions of wealth, rarity and excess. It is the only diamond shape whose name bears a capital letter. Local jewelers rarely sell Royal Asscher's, and their popularity has wained since the earlier part of the century. This is partially due to scarcity, and partly in favor of more sparkly cuts like the ever-popular round brilliant.
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These Celebs are Rocking Asscher Cut Engagement Rings
19.07.19
Asscher cut engagement rings have been a celebrity favorite for as long as celebrities have been outdoing each other with increasingly large sparkly rocks. When Elizabeth Taylor flaunted the famous 33-carat Krupp diamond in every photo possible, she set off a trend that would be emulated by celebs for decades to come.
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6 Reasons Not to Buy an Asscher Cut Diamond
19.07.19
Asscher diamonds aren't for everyone. They're fussy. They're expensive. And good ones are so difficult to find that you could exhaust even the most patient jeweler. Less than 2% of diamonds are cut into Asschers — they're rarer than rare.
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A Definitive Guide to the Asscher Cut
16.12.18
The Asscher shape is a very close relative to the emerald but has a bit more savoir-faire. Its sophistication is welcome in even the most playful settings. With their distinct “windmill” appearance, “Hall of Mirrors” flash effect, and varieties in ratio, the Asscher can express many different statements.
