6 Reasons Not to Choose a Fancy Shape Diamond

Finding your dream fancy shape diamond can be a real drag. Here’s everything you need to know about fancy shapes when it comes to diamond engagement rings.

Buying an Asscher cut diamond engagement ring? Learn how to find your perfect diamond with our guide to the 4Cs and how to save money on an Asscher.

Both glamorous and mysterious, the Asscher entices. For two stones with so much in common, their personalities couldn’t be further apart. But which is right for you, and why?

Asscher cut diamonds often conjures up notions of wealth, rarity and excess. It is the only diamond shape whose name bears a capital letter. Local jewelers rarely sell Royal Asscher’s, and their popularity has wained since the earlier part of the century. This is partially due to scarcity, and partly in favor of more sparkly cuts like the ever-popular round brilliant.

An Asscher cut diamond isn’t for everyone. Here are the top five reasons to preserve your emotional wellbeing, & focus your search on a more practical cut.