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How it works

Not all difficult decisions need to be complicated, darling.

  • Tell Frank 1 Tell Frank 2
    Tell Frank Darling what you need.

    Price, cut, clarity? Have a budget in mind? No idea at all? Be exactly as specific or vague as you like in a simple quiz that takes minutes.

  • Ring Box 1 Ring Box 2
    Get the best selection & price.

    Frank Darling searches a worldwide database of over a million diamonds to find the one that’s perfect for you.

  • White Ring 1 White Ring 2 White Ring 3
    Customize your ring.

    Once you have the stone, you can choose what it’s set in. Select a style from our curated selection, and customize to make it perfect.