Etiquette

Practical Advice for Hopeless Romantics on Love & Diamonds

23.11.2021

A Definitive Guide to the Asscher Cut

Buying an Asscher cut diamond engagement ring? Learn how to find your perfect diamond with our guide to the 4Cs and how to save money on an Asscher.

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    A Definitive Guide to the Asscher Cut

    A Definitive Guide to the Asscher Cut

    23.11.2021

    Buying an Asscher cut diamond engagement ring? Learn how to find your perfect diamond with our guide to the 4Cs and how to save money on an Asscher.

    Emerald vs. Asscher, Which is Best for You?

    Emerald vs. Asscher, Which is Best for You?

    12.9.2019

    Both glamorous and mysterious, the Asscher entices. For two stones with so much in common, their personalities couldn’t be further apart. But which is right for you, and why?

    The Story Behind the Royal Asscher

    The Story Behind the Royal Asscher

    19.7.2019

    Asscher cut diamonds often conjures up notions of wealth, rarity and excess. It is the only diamond shape whose name bears a capital letter. Local jewelers rarely sell Royal Asscher’s, and their popularity has wained since the earlier part of the century. This is partially due to scarcity, and partly in favor of more sparkly cuts like the ever-popular round brilliant.

    6 Reasons Not to Buy an Asscher Cut Diamond

    6 Reasons Not to Buy an Asscher Cut Diamond

    19.7.2019

    An Asscher cut diamond isn’t for everyone. Here are the top five reasons to preserve your emotional wellbeing, & focus your search on a more practical cut.

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