Frank Darling | About the Brand

The hardest thing on Earth is now a little easier.

We’ll be frank, darling. The diamond industry benefits from confused customers. From the low-rent retailers to the high-end boutiques, the lack of clarity is positively appalling. High-quality diamonds with scandalous mark-ups, low-quality diamonds with scandalous mark-ups; an industry that buys and sells carat and clarity this opaque? You can almost smell the irony. And online retailers? All that can really be said is…good luck.

Shocking? Perhaps not. But still, the industry ought to be ashamed, capitalizing on love-sick individuals and their life-partners-to-be. Who can you trust, darling? How are you, dear reader, meant to know if you’re getting ripped off?

This is where Frank Darling stands humbly at your service.

Finding the best quality diamonds from around the world. And helping you and the partner of your dreams create the ring of theirs, lovingly crafted from the finest materials here in NYC.

Meticulously crafted rings at ridiculously honest prices? You might say,we’re #practicallyromantic.

Discover the perfect diamond.

Why does one diamond cost so much more than another?

Finding the world’s finest diamonds at the fairest prices requires both art and science. Each day we search through over a million gemstones, scoring them on dozens of qualities. We curate the best selection in the world. Because, why would you look at anything else?

We only sell conflict-free diamonds from select countries with superior standards (because who needs that kind of dirt on their hands?)

If lab-grown diamonds are your price bracket, well, there’s absolutely no shame in that. Both Frank Darling and the planet applaud you. But lab-grown diamonds are as widely varied as their natural cousins, and Frank Darling curates them with equal exactitude.

Create the perfect ring.

So many styles, where to start? What will she like? Is she perhaps a he?

At Frank Darling, our design process starts with you and your point of view. From classical to rebel, art deco to rococo, and every damn thing in between — the only thing we don’t do is generic, because that’s just not you.

Answer a few simple questions and find a few styles you love. We’ll send you high-quality replicas for free. You can discover the ring of your dreams in the comfort of your home — after all, the best setting is your place.

Once you’ve found the one, you’ll customize each aspect of your ring. The result? Responsibly sourced diamonds, paired with custom-designed rings, and lovingly put together by local craftsmen.

High quality at an honest price. See? It’s not that hard.

All the love in the world,

P.S. Frank Darling doesn’t believe in dirt under the fingernails
(it sullies one’s complexion).

Let’s be honest: love is hard enough as it is. Sometimes, it’s downright painful. No need to hurt others or the environment in the process then, is there?

FD relies on the Kimberly Process for guaranteeing that diamonds are certified conflict-free. Any diamond sold through Frank Darling must strictly adhere to the Kimberly Process, with absolutely no ifs, buts, or perhapses.

P.P.S Frank Darling is only old-fashioned when it comes to craft.

FD is adopting new technology for mine-to-finger traceability; partnering with technology leaders to chart the future course of ethical diamond sourcing. This allows FD to trace a diamond from its first transaction all the way to final sale, and source exclusively from countries with fair labor practices and superior environmental policies.

P.P.P.S Something old? Something new?

FD loves recycled diamonds, and you should too. More than 10% of diamonds sold as new are actually recycled, but under normal circumstances, you’d be the last to know.

Every small diamond included in our settings and wedding bands is recycled, because let’s be honest, diamonds are meant to be forever. Recycled diamonds are the most sustainable kind available, and we think that makes them sparkle a little brighter.

Furthermore, every ring is hand-made out of 100% recycled 18k gold and (there’s really just no excuse for mining new precious metals when recycled options are readily available.) By avoiding new metals altogether, Frank Darling can spend time and energy sourcing the highest quality 18k precious metals without fillers, vermeills, platings, or other substitutes.

And with technology constantly improving, FD also offers laboratory grown, human-made diamonds that are identical to naturally occurring diamonds. Lab-grown diamonds are an equally beautiful, sustainable alternative, and significantly less expensive. Which means you can get away with telling nobody (your secret is safe with Frank, Darling) or telling everybody (look at you, saving the world); the choice, as ever, is yours.